The World Lives On Their Cell Phones These Days...
It is pretty much safe to say your clients are on Facebook and Instagram, among other platforms right now! A great way to attract them to your business is "Going LIve". Create your own live streaming social posts...tell the world what your business is up to. Engage and inspire your clients with the life of an entrepreneur.
Recent surveys indicate that more than 50% of consumers want to see more videos from brands! Even more impressive is that 90% of customers say videos help them make buying decisions. Consider your video a customer service!
Create a deeper connection with your clients by incorporating videos into your social media plan:
- Create shareable, valuable, fun content
- Tell your story - then ask your audience questions to encourage feedback
- Sharing newsworthy information about the changes in your industry, and information people will find interesting
- No one wants to hear a commercial... so don't hard "sell" them on your products or services
- Great time to take advantage of videos, this is something the big brands are not taking full advantage of yet
How do I get started?
It really is as simple as - just get started. For most marketing videos, the more simple and raw it is, the more authentic the content seems. Your customers prefer to purchase from people they know, like and trust. Help them do this with routine cell phone videos.
Videos can be made everywhere. How about walking into your shop and demonstrating a machine in production? Walking down the street to your restaurant? Sitting inside your car! Sitting at your desk. "Hi Everyone - I have a quick tip worth sharing..."
How often should you go live?
Social Media posts are okay to post 1-2 times a day on Facebook. Howe,ver videos should be about every other day, or 2X a week. Make the videos special. We want to entertain and educate, not annoy.
Bottom line - Video Chats is a great way to separate yourself from the crowd.
When do I use professional videos rather than cell phone "live" videos?
When adding videos to your website - we recommend professional videos. A professionally made video on a website landing page is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. Remember - 90% of customers say videos help them make buying decisions!
Contact the Madison County Chamber to learn more about marketing your business. We have many marketing experts as members to recommend. Imagine getting started at your local coffee shop with a joint venture video!